How I Approach Paid Media
I build paid media programs that focus on real business outcomes. I combine Google Ads, Microsoft Ads, StackAdapt, AdRoll, LinkedIn Ads, and Facebook Ads to reach the right audiences across Search, Display, Video, Native, CTV, Social, and Retargeting. My work blends strong creative, full-funnel strategy, and data-driven optimization.
Search, social, video, display, and programmatic combine into a single, high-performing conversion pipeline.
Google Search
High intent campaigns focused on qualified lead generation and conversion efficiency. I refine audiences, creative, bidding strategies, and landing pages to improve results every month.
Performance Max
Cross-channel visibility built on strong creative assets and refined audience signals. I shifted Dealerslink to a complete Performance Max model and increased cross-network traffic by 5,576 percent with major gains across Display and Video.
Microsoft Ads
I scale demand by running parallel strategies across Google Ads and Microsoft Ads for full coverage of high intent audiences.
B2B targeting with Sponsored Content, Lead Gen Forms, and retargeting for SaaS and enterprise campaigns.
Meta
Full-funnel social programs including awareness, traffic, retargeting, and conversion campaigns.
StackAdapt Programmatic
Advanced Native, Display, Video, and CTV campaigns powered by precise audience targeting and omnichannel sequencing.
AdRoll Retargeting
Multi-channel retargeting built to re-engage site visitors across web and social with consistent, high converting creative. I use StackAdapt and AdRoll for omnichannel campaigns that combine targeted awareness with focused retargeting and nurture paths.
YouTube and Video Ads
Brand storytelling and education with high reach and strong engagement.
What Makes My Work Different
I combine creative strategy with technical execution. I write the messaging, design the visuals, build the landing pages, and manage the campaigns. This creates a more unified and higher performing paid media engine.
Cross-Network Traffic | +5,576% |
Display Traffic | +2,417% |
Paid Social Traffic | +1,509% |
Brand Mentions | +67% |
Tools I Use
Google Ads
Microsoft Ads
StackAdapt
AdRoll
GA4
GTM
Search Console
SEMrush
Looker Studio
Industries I Serve
Automotive SaaS
Digital Advertising
B2B Software
Dealership Groups
Local Businesses