01 — Introduction

With over 15 years of experience in marketing leadership, including 10+ years in B2B SaaS, I specialize in building and executing strategies that drive measurable growth while creating meaningful connections with customers.

Dealerslink

As Dealerslink’s first marketing hire, I built and scaled the marketing department from the ground up by designing processes, hiring and mentoring a high-performing team, and managing external vendors to drive long-term growth. Joining during its early startup phase, I helped transform the company into an industry leader by developing the public website, modernizing branding, creating impactful sales materials, and driving record year-over-year growth with innovative, multichannel campaigns.

Key Accomplishments at Dealerslink

• Built the Marketing Department: Established and scaled the team by designing processes, mentoring staff, and managing external vendors to drive long-term growth.

• Brand Evolution: Modernized branding and developed cohesive creative assets, including a new public-facing website, sales materials, and strategic press releases.

• Record Growth: Led multichannel campaigns that delivered record-breaking year-over-year growth, contributing to a 168% increase in stock value over the past five years.

• AI-Powered Innovation: Leveraged tools like ChatGPT and SEMrush for enhanced content creation, predictive analytics, and workflow automation.

• SEO Success: Improved site rankings to the first page for high-intent keywords, increasing organic traffic by 25% in six months.

• Social Media Impact: Directed efforts that drove a 1509% increase in website traffic from social media channels over two years.

• Performance Max Transition: Optimized Google Ads campaigns, boosting cross-network traffic by over 5,500%.

Stevinson Automotive

Create and manage Tier 3 marketing content for six brands across seven dealerships.

My responsibilities include:

• Brand Development & Compliance: Ensured Tier 1 brand alignment across all platforms, supporting consistent and professional brand representation.

• Website Management & SEO Collaboration: Managed content for nine websites and partnered with contractors to implement effective SEO strategies.

• Targeted Campaign Creation: Developed email campaigns, social media content, display ads, and retargeting initiatives to drive engagement and conversions.

• Content Production & Media Creation: Produced and photographed marketing materials, contributing to TV and video content development.

• Call Tracking & Campaign Analytics: Oversaw call tracking systems and delivered performance insights to optimize campaign strategies.