01 — Introduction

Dynamic marketing leader with 15+ years of experience driving measurable growth across SaaS and digital-advertising industries. Known for building full-funnel marketing engines that scale revenue, brand visibility, and product adoption.

Dealer Alchemist

Worked under the COO and a fractional CMO to led marketing transformation and creative direction for Dealer Alchemist’s SaaS-driven automotive marketing solutions. Built scalable CRM infrastructure, AI-driven content systems, and modernized all product positioning and sales enablement materials.

Key Accomplishments at Dealerslink

• CRM & Lead Funnels: Implemented and customized Zoho CRM for marketing, designing automated lead funnels, campaign workflows, and reporting dashboards that streamlined the sales pipeline.

• Sales Enablement: Executed a full redesign of all sales pitch decks across OEM programs (The Company’s top strategic priority for Q3), enhancing brand cohesion and closing efficiency.

• AI & Automation: Developed AI agents to accelerate content creation, streamlining social, blog, and ad asset production for product launches and campaigns.

• Go-to-Market Strategy: Created comprehensive go-to-market plans for multiple new product launches, including positioning, messaging, campaign sequencing, and creative rollout.

• Video Production: Produced promotional videos for 19 products, expanding visual storytelling across digital channels and presentations.

• Web Redesign: Led the full redesign of Dealer Alchemist’s website, modernizing the user experience and strengthening lead conversion performance.

Dealerslink

As Dealerslink’s first marketing hire, I built and scaled the marketing department from the ground up by designing processes, hiring and mentoring a high-performing team, and managing external vendors to drive long-term growth. Joining during its early startup phase, I helped transform the company into an industry leader by developing the public website, modernizing branding, creating impactful sales materials, and driving record year-over-year growth with innovative, multichannel campaigns.

Key Accomplishments at Dealerslink

• Built the Marketing Department: Established and scaled the team by designing processes, mentoring staff, and managing external vendors to drive long-term growth.

• Brand Evolution: Modernized branding and developed cohesive creative assets, including a new public-facing website, sales materials, and strategic press releases.

• Record Growth: Led multichannel campaigns that delivered record-breaking year-over-year growth, contributing to a 168% increase in stock value over the past five years.

• AI-Powered Innovation: Leveraged tools like ChatGPT and SEMrush for enhanced content creation, predictive analytics, and workflow automation.

• SEO Success: Improved site rankings to the first page for high-intent keywords, increasing organic traffic by 25% in six months.

• Social Media Impact: Directed efforts that drove a 1509% increase in website traffic from social media channels over two years.

• Performance Max Transition: Optimized Google Ads campaigns, boosting cross-network traffic by over 5,500%.

Stevinson Automotive

Create and manage Tier 3 marketing content for six brands across seven dealerships.

My responsibilities include:

• Brand Development & Compliance: Ensured Tier 1 brand alignment across all platforms, supporting consistent and professional brand representation.

• Website Management & SEO Collaboration: Managed content for nine websites and partnered with contractors to implement effective SEO strategies.

• Targeted Campaign Creation: Developed email campaigns, social media content, display ads, and retargeting initiatives to drive engagement and conversions.

• Content Production & Media Creation: Produced and photographed marketing materials, contributing to TV and video content development.

• Call Tracking & Campaign Analytics: Oversaw call tracking systems and delivered performance insights to optimize campaign strategies.