Google Ads Product Overview
This video is one of the 19 product explainers I produced for Dealer Alchemist’s product suite. Each video was filmed with Customer Success Managers as on-camera talent, giving dealers a clear, authentic understanding of what each product does and why it matters. My goal for the series was to create scalable, clear, conversion-driven product videos that unified messaging across OEM programs, sales presentations, and digital channels.
Project Objective
Create a concise, high-impact explainer video that positions Dealer Alchemist’s Google Ads product as a transparent, performance-driven alternative to traditional auto marketing agencies. The video needed to accomplish:
A simplified explanation of a complex, data-heavy product
Real dealer results presented in a clear narrative
Trust-building messaging delivered through a CSM
A strong call-to-action for lead conversion
Outcome
Used as a core asset in OEM pitch decks, onboarding flows, and outbound sales campaigns
Increased clarity and consistency across product messaging
Helped unify the product narrative across 19 products in under a quarter
Improved demo-to-meeting conversion where videos were integrated
Strengthened trust by showcasing CSMs as product experts
ReconCloud Launch Video (Dealerslink GTM Campaign)
For the launch of Dealerslink’s ReconCloud platform, I set out to create something far beyond a traditional B2B product explainer. Instead of another feature rundown, we developed a cinematic, story-driven trailer that brought ReconCloud’s purpose to life through energy, emotion, and visual metaphor. The goal was to make the product feel bold, modern, and impactful. A real solution to the real chaos dealerships face every day.
Outcome
A bold, cinematic trailer that elevated the ReconCloud brand and set the tone for the full GTM campaign, proving that even in B2B automotive SaaS, creative storytelling can create real impact.
Customer Testimonial – Crossroads Hyundai
This testimonial features Michael Doucet, Finance Manager at Crossroads Hyundai, sharing his experience using Dealerslink’s inventory management platform and FastBook appraisal tool. The goal was to capture a genuine, dealer-focused story that shows how Dealerslink improves real-world workflows, profitability, and operational speed.
This video is part of a larger testimonial series I produced to support Dealerslink’s sales team, OEM pitch decks, conference presentations, and product marketing campaigns.
Outcome
Featured prominently in Dealerslink’s outbound campaigns and sales presentations
Increased trust and credibility through authentic dealer storytelling
Used as a proof point during demos and OEM certification discussions
Helped shorten the sales cycle by showcasing real customer success
Strengthened the testimonial library used at trade shows and industry events
Dashboard Dialogues – Monthly Podcast Series
Dashboard Dialogues is Dealerslink’s monthly video podcast series designed to humanize the brand, strengthen dealer relationships, and highlight insights from across the automotive industry. I produced the series end-to-end — from concept development and filming to editing, branding, publishing, and multi-channel distribution.
Outcome
Built a consistent monthly content stream that strengthened customer relationships
Gave Dealerslink a human, approachable voice in a competitive market
Improved brand engagement across YouTube and social channels
Created repurposable content used in sales outreach and company updates
Reinforced company culture internally and externallyProvided dealers with relatable, non-sales content that built trust over time